I found some great tips on how to make a compelling video for your vlog and Facebook page:
1. Create Square Videos: Square videos outperform landscape videos in terms of engagement, views, and reach, especially on mobile. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.
2. Catch People's Attention within the First 3 Seconds: Your video should have a powerful first few seconds that captivate your audience even without sound.
3. Add Captions to Your Videos: As many Facebook videos are watched without sound, adding captions can help viewers understand your video better.
4. Suggest Viewers Tap for Sound: If your video has important audio content, suggest viewers tap for sound with a pop-up.
5. Focus on One Key Point: If you want to make a shareable video, focus on one easy-to-understand point.
6. Upload Your Videos Natively: Videos uploaded directly onto Facebook perform way better than links to YouTube or similar video platforms.
7. Craft a Descriptive Title: Choose a title that will make the video easily searchable.
8. Create a Facebook-Specific Copy: Tailor your copy for each social media platform as what works best on each platform differs.
Remember, the goal is to create a video that is engaging, shareable, and helps your audience understand your message clearly. Good luck with your vlogging and Facebook page! 😊
Reference : Buffer
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